Key Achievements • Revenue MS in CIS countries increased from 9% (Q1’07) to 14% (Q1’10) • Implemented 10%-20% uplift of revenue-per -user in all major CIS markets • Pushed Beeline brand to #1 brand by ToM awareness in 4 markets, #2 brand by ToMA in 3 markets • Promoted to the Vimpelcom management talent program by corporate talent committee in 2008 Manage consumer marketing operations in 7 CIS markets to achieve ~$1,5B revenue target. Drive team of 6 HQ and 20+ CIS marketers to execute consumer marketing strategies for fixed and mobile segments. Manage marketing mix for mobile & fixed tariff plans and VAS services. Develop future revenue sources (multiproduct bundles, handsets, targeting marketing). Launch innovative loyalty programs to improve consumers’ lifespan and revenue by 10-30%. Organize best-in-class rebranding programs in 4 markets. Launch segmentation, consumer tracking, conjoint studies and competitive intelligence. Deploy unique system of marketing training and best practice sharing. Support 7 M&A projects (due-diligence, integration). Prepare marketing reporting for BoD/NYSE/investment banks and manage marketing planning process.

Key achievements: • Boosted monthly VAS sales in Russia’s business market up to $19,0M in Dec’06 from $16M in Mar’06 • Developed strategy, structure & processes for corporate non-voice segment from zero point • Successfully expanded portfolio of corporate VAS portfolio from 3 products in Mar’06 to 9 products in Nov ’06 Orchestrated team of 5 managers to develop and fulfill marketing strategy for corporate VAS in Russia. Managed pricing, promotion, channels for the portfolio of 9 corporate products (mobile mail, business content provider services, PC wireless modems, fleet-management services etc). Built performance evaluation system for corporate VAS. Launched customer support system for CPE products.

Key achievements: • Market share increased from 60% in Mar’04 to 95% in Dec’05 • Subscriber base grew from 130 K in Mar’04 to 500K in Dec’05 • Monthly sales volume grew from 2,2 mln$ in Mar’04 to 5,9 mln$ in Dec’05 • Company value increased from 50 mln USD in Mar’04 to 300 mln USD in Dec’05 (acquired by Altimo in Dec’05) Lead commercial function to transform operator into 2nd the fastest growing operator in Central Asia. Revitalized team of 50+ employees in marketing, sales, product development and customer care functions. Restructured sales & distribution system with 250% growth of dealership coverage and 400% growth of distribution KPIs. Redesigned tariffs for consumer & corporate segments to increase monthly sales of sim cards by 200%. Coordinated successful launch of MMS/WAP services with 14% penetration among active subscribers. Developed brand strategy and guidelines, followed by new brand image campaign. Organized call center span-off into separate business entity to serve telcos in CIS region.

Key achievements: • Organized successful launch of ITG strategic regional brand BOSS with SoS growth from 4% in Aug’03 to 35% in Feb’04; • Prepared launch of ITG strategic regional brand MAXIM (successfully pushed to the market after May’04); Managed pricing, blend/pack/product development, ATL&BTL for 2 strategic regional brands with annual turnover of ~$4M. Acted as a liaison with BOSS and MAXIM central marketing teams in Slovenia and Russia respectively. Adopted brands’ positioning/promotion concepts to the requirements of Central Asian markets. Propelled interaction with European creative agencies (Scholz&Friends Vienna). Reengineered interaction between product development, logistics, finance and sales departments to speed up brand launch/development projects. Created research & intelligence system for Central Asian tobacco market.

Managed the team of local ICT experts to prepare Kyrgyzstan and Kazakhstan ICT Infrastructure and E-Readiness Assessment Reports. Facilitated discussion of research findings at regional preparatory conference to the World Summit on Information Society (Geneva, 2003). Prepared grant proposals and business plans to fund 6 e-development ventures in Central Asia with total budget about $1M.

International Economics, Russia’s Bachelor Degree (with university honors)

Center for Creative Leadership, USA, Executive Education

Kellogg School of Management, USA, Executive Education

CFA Institute, USA , Certificate

Harvard GSB, USA, Executive Education

Wharton GSB, Pennsylvania University, USA, Executive Education

Chicago University GSB, USA, Executive Education

Chicago University GSB, USA, Executive Education

Chicago University GSB, USA , Executive Education

Systemic Inventive Thinking, Israel, Certificate

Beeline University, Moscow, Certificate

State University High School Of Economics, Moscow, Certificate

Systems Of Efficient Technologies, Moscow, Certificate

Korea Telecom HR Center, Certificate

World Bank Institute, Washington, USA, Certificate